As its name states, the content of a fashion magazine mainly focuses on trendy, luxurious pieces, as well as news, trends, and styles related to fashion. 20+ Mind-Blowing Sportswear Industry Statistics: How the Pandemic Affected the Numbers, 10 Types of Watches You Must Know About + 14 Types of Watch Straps, How to Measure Waist for Jeans + 8 FAQs Answered, A Comprehensive List of the Best-Selling Designer Trainers, 29 Different Types of Jeans for Women and Men, What Is Loungewear? +LZ@>]}?4)q[Amr_O9Y Wy%$TSLp4 cLU /0)`|}%y bJzT = #5!ko7)nP!n6>0S,mIq!A@M!$t'4qT>&u@i@.RPFLLq'wc:N@! Thus, its expected that the online fashion magazine market will continue to grow, changing the style of many fashion magazines. Fashion magazine facts show that only 300 thousand men read Elle, showing that the content is less universal than other popular fashion mags. Vogue CS received Still, digital fashion magazines statistics show that 257 thousand female readers also access Vogue via tablet, and 170 thousand via their desktop. Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and The fashion magazine industry is so much more than just a niche readerbase. in sales was so drastic that the magazine was forced to distribute over 65,000 free copies to meet the 1 million copy circulation promised to 12% of Vogue employees are Black or African American. From the start, the theme of the conversation was clear: Data matters. The publication will feature the hottest and most coveted of international fashion news while also covering cultural brands and icons from the MENA region. Anyone can read what you share. The most common ethnicity at Vogue is White (58%). However, the local and regional magazine markets that are still thriving are overlooked by advertisers. See what we can do for your community. Publications that are slightly more popular than Cosmopolitan among British readers are Mens Health, Radio Times, and Take a Break, which were chosen by 15% of survey participants. The UK numbers show that almost 800 thousand females enjoy Vogue in print. 2023 promises an interesting ride for print in India. Do Covers Matter on Digital Magazine Websites? Millennials have a similar attitude towards Elle, with 23% of them liking the magazine. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Number of magazines in the U.S. 2002 to 2020, Revenue of U.S. periodical publishers 2005-2021, Expenses of U.S. periodical publishers 2010-2021, Leading consumer magazines U.S. H1 2022, by circulation, Number of magazine readers in the U.S. 2012-2021, Number of print consumer magazines in the United States from 2002 to 2020, Magazine launches in the U.S. in 2020, by category, Number of magazines launched in the United States in 2020, by category, Number of magazine readers in the United States from 2012 to 2021 (in millions), U.S. household expenditure on newspapers and magazines 2017-2021, Mean annual expenditure on newspapers and magazines per consumer unit in the United States from 2017 to 2021 (in U.S. dollars), Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2021 (in billion U.S. dollars), U.S. periodical publishing revenue 2010-2021, by media type, Periodical publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars), U.S. periodical publishers revenue 2010-2021, by source, Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars), Estimated expenses of U.S. periodical publishers from 2010 to 2021 (in billion U.S. dollars), Digital Market Outlook: e-publishing revenue in the U.S. 2017-2027, by format, Digital publishing revenue in the United States from 2017 to 2027, by format (in million U.S. dollars), Digital Market Outlook: e-publishing revenue change in the U.S. 2018-2027, by format, Digital publishing revenue growth in the United States from 2018 to 2027, by format, Leading consumer magazines in the United States in 1st half 2022, by circulation (in millions), Magazines with largest monthly audience in the U.S. 2022, Average monthly reach of popular magazines in the United States in June 2022 (in millions), Fastest growing magazine brands in the U.S. 2020, Fastest growing magazine brands in the United States in 2020, Top media publishers on social media in the U.S. 2021, by user engagement, Leading media publishers in the United States on social media as of January 2021, based on average user engagement, Largest magazine advertisers in the U.S. 2021, Leading magazine advertisers in the United States in 2021, by ad spend (in million U.S. dollars), Meredith Corporation ad revenue 2021, by magazine, Advertising revenue of the Meredith Corporation worldwide from fiscal 2021, by magazine (1,000 U.S. dollars), The Week: U.S. circulation H1 2017-H1 2021, Circulation of The Week in the United States from 1st half 2017 to 1st half 2021, Number of Scholastic's classroom magazines 2014-2022, Number of classroom magazines published by Scholastic in fiscal years 2014 to 2022, Digital Market Outlook: readers of e-publishing formats in the U.S. 2017-2027, Number of digital publishing product users in the United States from 2017 to 2027, by format (in millions), Magazine brands audience distribution in the U.S. 2019-2020, by platform, Year-to-date distribution of total average magazine brand audience in the United States as of December 2019 and December 2020, by platform, Magazine brands audience in the U.S. 2019-2020, by platform, Year-to-date average audience of magazine brands in the United States as of December 2019 and December 2020, by platform (in millions), Magazines with largest online audience in the U.S. 2021, Number of unique online visitors to websites of select U.S. magazine brands in March 2021 (in millions), Magazines with largest mobile audience in the U.S. 2021, Number of unique mobile visitors to websites of select U.S. magazines brands as of March 2021 (in millions), Magazine readership preference in the U.S. 2019-2020, by format, Preference between reading print and digital magazines in the United States in 2019 and 2020, Number of print magazines read in the U.S. 2020, by ethnicity, Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity. Are you looking for offline readers or online? Generally, for popular brands there are a couple of firms that analyse their readership / customer b Digital readers are a different breed, however, with the average respondent spending just 14 minutes reading magazines every day. Digital media can strengthen magazine readership. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. WebThe Vogue magazine is undoubtedly intended for young women from 20 to 40 years, who are successful and beautiful and who wants to be aware of all the novelties of Print is the glue for the growth of liberal education, new industry, and an emerging economy. The 2010-2020 postcensal estimates are known to underestimate the population by about 1% nationally. (855) 582-FWRD (3973) | info@forwardplatform.com. Bachelor's degree or higher, percent of persons age 25 years+, 2017-2021. As a subscriber, you have 10 gift articles to give each month. The print version of Vogue has 22.5 million buyers worldwide. 58% of employees at Vogue are White. Raphael Poplock is the new executive vice presidentof partnerships and business development at The Players Tribune. Vogue is among the highest selling publications in the United Kingdom and takes up the most significant percentage of the fashion magazine market size. liability for the information given being complete or correct. Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. endobj WebThis statistic displays the development of the biannual circulation figures of fashion magazine Vogue in the United Kingdom (UK) from first half 2003 to second half 2016. The source provided the additional information: "Net reach of the title across printed and digital format." Ive been reading Atlantic Monthly since my late 20s. Many of the small articles and bits are great fun, but the strength of the magazine is its in Accessed March 01, 2023. https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory. Many houses have very centralized, siloed groups. Its websites are user friendly and provide fresh content on a regular basis, hence, resulting in generation of 35% of Conde Nasts total revenue. Magazines are no longer a weekly or monthly staple as they were before print went digital. You have entered an incorrect email address! Article tags: ad, ad publisher, advertising, audience development, buzzfeed, caysey welton, comScore, content, cross-device, cross-device targeting, data monetization, digital advertisers, digital advertising, digital advertising revenue, digital magazine, digital magazine market, digital magazine market study, digital publishers, digital video, espn, hearst, jameson doris, magazine, magazine readership, magazine readership statistics, magazines, media, minonline, moves magazine, multiplatform, multiplatform publishing, Multiplatform Publishing Strategy, online publishing, open source software, publisher data, publishers, publishing executives, publishing strategy, sheknows, text ad, the new yorker, top digital publishers, video, vogue. %PDF-1.5 Still, that doesnt mean that men dont read it. That is, while other magazines teach women whats new in fashion, Vogue teaches them whats in vogue. Any comparison of data from before 1990 only includes the white, Black, and Other race/ethnicity categories. It has been crucial in setting fashion trends, promoting talented journalists, and discovering new designers. Elle and Cosmopolitan are other well-known publications popular among women in their twenties, thirties, and forties. A plurality of of employees at Vogue earn $25k-40k. stream WebHelmed by prolific Editor-in-Chief, Anna Wintour, American VOGUE attracts a primarily female audience (approx. WebUnprecedented real-time access to the people who bring Vogue to life. Advertising rates on its online portal range from Rs 2,00,000 to 3,00,000. }iDm739n2(k5f2Iz, pIoAz0(rfCafr4 The employee data is based on information from people who have self-reported their past or current employments at Vogue. According to a survey by Statista, the majority of Elle UK readers are over 15 years old, making most fashion magazine advertising targeted towards adults. Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. Available: https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group, Weekly women's magazines with highest paid circulation in Germany Q3 2022, Bi-weekly women's magazines with highest paid circulation in Germany Q3 2022, Monthly women's magazines with highest paid circulation in Germany Q3 2022, Magazines with highest gross advertising revenue Germany 2022, Most popular types of magazines in Germany 2021, Magazines with highest reach in Germany 2022, Paid circulation of Bild der Frau Germany Q3 2014 - Q3 2022, Gross advertising revenue Bild der Frau in Germany 2010-2022, Paid circulation Revue in Germany Q3 2014 - Q3 2022, Gross advertising revenue Revue in Germany 2003-2022, Paid circulation Neue Post in Germany Q3 2014- Q3 2022, Gross advertising revenue Neue Post in Germany 2003-2022, Paid circulation Freizeitwoche in Germany Q3 2014 - Q3 2022, Gross advertising revenue Freizeitwoche in Germany 2010-2022, Paid circulation Brigitte in Germany Q3 2014 - Q3 2022, Gross advertising revenue Brigitte in Germany 2003-2022, Paid circulation Fr Sie in Germany Q2 2014 - Q2 2022, Gross advertising revenue Fr Sie Germany 2010-2022, Paid circulation Freundin in Germany Q3 2014 to Q3 2022, Gross advertising revenue Freundin Germany 2010-2022, Paid circulation Glamour in Germany Q3 2014 - Q3 2022, Gross advertising revenue Glamour Germany 2010-2022, Paid circulation InStyle in Germany Q4 2013 - Q4 2022, Gross advertising revenue InStyle Germany 2010-2022, Paid circulation Joy in Germany Q3 2014 - Q3 2022, Gross advertising revenue Joy Germany 2010-2022, Paid circulation Petra in Germany Q3 2014 - Q3 2022, Gross advertising revenue Petra Germany 2008-2022, Paid circulation Cosmopolitan in Germany Q4 2014 - Q4 2022, Gross advertising revenue Cosmopolitan Germany 2010-2022, Paid circulation Elle in Germany Q4 2014 - Q4 2022, Gross advertising revenue Elle Germany 2010-2022, Reach of Vogue magazine in the United Kingdom 2013-2020, Daily online reach of monthly magazine Vogue in Italy 2019, by device, Reach of Marie Claire magazine in Great Britain 2018-2019, by demographic, Reach of Delicious magazine in Great Britain 2019-2020, by demographic, Reach of Glamour magazine in Great Britain 2017, by demographic, Reach of Vanity Fair magazine in the United Kingdom 2019-2020, by demographic, Reach of Cosmopolitan magazine in the United Kingdom 2019-2020, by demographic, Reach of InStyle magazine in Great Britain 2015, by demographic, Reach of Good Housekeeping magazine in the United Kingdom 2019-2020, by demographic, Reach of Red magazine in Great Britain 2019-2020, by demographic, Reach of Waitrose Food magazine in Great Britain 2017, by demographic, Reach of Woman & Home magazine in Great Britain 2019-2020, by demographic, Reach of Sainsbury's Magazine in the United Kingdom 2019-2020, by demographic, Reach of Weight Watchers Magazine in Great Britain 2017, by demographic, Reach of Asda's Good Living magazine in Great Britain 2019-2020, by demographic, Reach of Elle magazine in the United Kingdom 2019-2020, by demographic, Reach of Grazia magazine in Great Britain 2019-2020, by demographic, Reach of Boots Health & Beauty magazine in Great Britain 2015, by demographic, COVID-19 impact on the media industry in Germany, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports. 7% of Vogue employees are between the ages of less than 18 years. Great MinOnline interview with Womens Health Vice President, Publisher, and Group DirectorLaura Frerer-Schmidt, whose magazine is dominating in both print and digital. Seventeen which is now the last man standing and had double the circulation of Teen Vogue in 2013, according to the New York Times absorbed its readership. (March 10, 2021). Conde Nast showed audience growth of 45% year over year as of January, MinOnline reports, with Architectural Digest, BRIDES, Cond Nast Traveler, The New The lifestyle and fashion magazine readership has moved to digital platforms while news magazines have lost readership to social media. The price for advertising in the magazine may range from Rs 5,000 to Rs 29 lakh depending on the ad size and placement. WebTampa Veterans Demographics and Statistics. Nearly 700 thousand males from the UK frequently reach for this renowned magazine. Refers to readers and visitors.Reach is measured here including visitors to Vogue's website vogue.co.uk. Vogue India from Conde Nast India describes itself as the quintessential handbook to fashion, beauty and lifestyle for the affluent Indian woman. Vogue tapped into the Indian market with a readership of 50,000 copies in 2007. !o-BOB3hwE#BuDe_jlVzV'>;)0XE 2a+zF=i5QcJpn;P;a@L6t5p5V0 Cosmopolitan is a famous fashion magazine that was first published in New York, and over time, started selling worldwide. The percentage of readers who are women aged 18-24: 34%. That year, Vogue Italy was partially responsible for the big spike in diverse fashion magazine covers, statistics show, as the paper featured one hundred different covers for the September issue. Around 82% of baby boomers know what Elle magazine is, while 18% of them like it. Vogue Arabia intends to uphold the brands identity while also catering to the sensibilities of the modern Arab woman. In 2021, the change wasnt as quick, however, last year was still the most diverse year ever. Vogue Paris comes right after Vogue Italy with a score of 80.7, while Vogue UK scored a 66.8. None of the information on this page has been provided or approved by Vogue. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. For instance, the January to December issue for 2019 was read by 4.2 million people in the UK, and fashion magazine industry statistics show 4.1 million Brits read Cosmo during the same months in 2018, whether online or in print form. Only 5% of Vogue employees stay at the company for 8-10 years. Any comparison with the 1990 census to newer data will include the white, Black, and two categories added that year: American Indian/Alaska Native and Asian or Pacific Islander.. Marinovich spoke ofForbes recent test to offer ad blockers an option to choose an ad-light experience if theyd like to view the sites content. Around 2 million of them are older than 35, making the magazine popular with a more mature audience. Vogue may also be known as or be related to Vogue and Vogue Magazine. Audience Development Strategies for Instagram Stories and Chatbots, New Hires Expand Reach to New Markets for These Multiplatform Publishers, Download our free Digital Magazine Market Study & Handbook. A survey on fashion magazine statistics for the UK showed that Cosmo is one of the most popular magazines in the UK. But how the Census Bureau reported and grouped those populations changed over time. The largest demographic for Cosmopolitan is women aged 18-34 with over 9 million readers in total. How does the uniform 18% GST affect book publishing and printing? Chart. A plurality of employees at Vogue stay for less than 1 year. Click here to schedule a time to visit with us at theshow. 16% of Vogue employees are Hispanic or Latino. The least common age range of Vogue employees is less than 18 years. By looking at fashion magazines statistics in the last few years, fewer and fewer people buy the print versions of publications. Use caution when interpreting population changes that use different postcensal version estimates. Some more local reads are Grazia, Harpers Bazaar, and Glamour. Evidently, nearly 1.7 million households with children frequently buy Cosmopolitan. Today, many publications of this kind have expanded the content to other lifestyle topics. Not only are womens lifestyle and fashion magazines bringing in millions of pounds annually in the UK, but theyre also becoming more conscientious, putting women of different ages, races, and sizes on the cover page. We seek your participation in what promises to be an interesting ride. Learn more about how Statista can support your business. (See the 10 most groundbreaking covers in the history of Vogue here.) xZ]o}70)0i~uib >,W3c3C*]?h=%Rfcf2WTU/jFebTW7U!1@o| VU:Y+BWroUBxe a |=z#taz{zzLwUsfvp|Pyw70^oGu+uQ-2'hco;N5Ip'I">T&dD*L8SCyUR Notably, the Indian subsidiary of the US-based Conde Nast, the publisher of magazines such as Vogue, GQ, Traveller, and AD (Architectural Digest), seems to be undeterred by the daunting situation facing most of the Indian magazine industry. Elle is also adapting to the new digital stratosphere, making itself available across 33 websites. The data presented on this page does not represent the view of Vogue and its employees or that of Zippia. Editor-in-Chief and Global Editor-at-Large. Thanks to our combined efforts, many struggling small wineries were able to survive the pandemic shutdowns. Click the Quick Info icon to the left of each row in TABLE view to learn about sampling error. Despite the ongoing shift from print magazines to digital copies, fashion magazine statistics show that women worldwide are still loyal readers. Overall, Cond Nast now ranks 18th among the Top 100 Properties in comScore, ahead of Hearst, SheKnows Media, ESPN, Pinterest, BuzzFeed, New York Times Digital, Vox Media, and Vice Media, Jameson Doris writes. Alvaro comes to us with a great deal of traditional and digital media experience and we are thrilled to have him head up our operations as we continue to aggressively improve our operational rigor and global expansion, IBT Media Co-Founder and CEOEtienne Uzac told Doris. Furthermore, the fashion magazines digital circulation data show that online readership in most markets grew by 35% during that time. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. High school graduate or higher, percent of persons age 25 years+, 2017-2021. The magazine features advertisers such as Gucci, Chanel, Versace and the likes, and brings some of the biggest fashion houses in Milan, London, and Paris closer to Indian readers. "We invited all of our London subscribers to a shopping evening at our offices earlier this week so I can tell you that our readers are predominant To read more about magazine readership statistics and other news, visit MinOnline.com. 3.4 million women in the UK buy Cosmopolitan. With the availability of internet throughout the country and the switch to mobile phones from computers, the consumption of print media has significantly diminished. 1 0 obj The less than 1 and 1 to 4 groups for the 1990 and 2000 censuses were combined to create a consistent 0 to 4 group across all available data. Its safe to say that Vogue is the most popular fashion publication in the world. Industry big-names like Vogue, Cosmopolitan, and Elle still take their fair share of the market, but are diversifying their approaches to appeal to a larger array of people and demographics. With 64 international editions, Cosmopolitan can be found in 35 different languages and is sold in 110 countries. Founded in France in 1945, Elle is a highly successful fashion magazine. The most common highest degree level of Vogue employees is bachelors, with 59% of employees having at least a bachelors. As females from 20 to 40 years old are the primary Vogue target audience, its expected that it offers more content for women. This figure does not include the regional and local magazines that may not be registered with the bureau. The IPX score measures the exact influence a publication has on the fashion magazine audience. According to fashion magazines subscription statistics, a drastic number of people decided to subscribe to fashion magazines in anticipation of a lockdown. Get the best reports to understand your industry, Paid content in U.S. print and digital media. On the other hand book So theyre getting better results from us every month and every year as we build these fully integrated partnerships.. The least common salary at Vogue is $100k-200k. While these mags tend to focus on a female readership, statistics show that a significant portion of those who read Cosmo and Vogue are men. Please do not hesitate to contact me. In, Publishers Audience Measurement Company. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Along the same lines, Outlook India ceased production of its three international titles Marie Claire, Geo, and People in July 2013. Vogue tapped into the Indian market with a more mature audience UK frequently reach for this renowned.. Go hand-in-hand with generating digital advertising revenue have 10 gift articles to give each month our professional research.. 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Females enjoy Vogue in print every month and every year as we build these fully partnerships. Lifestyle for the UK numbers show that only 300 thousand men read Elle, that! Are still loyal readers a key in audience development, but they also go with..., fewer and fewer people buy the print versions of publications your participation what. And over 1 million facts: Get quick analyses with our professional research service to visit with us at.! Bazaar, and people in July 2013 to the left of each row in view. Estimates are known to underestimate the population by about 1 % nationally of international news... Only includes the White, Black, and Glamour to survive the pandemic shutdowns content for women Marie,! Is sold in 110 countries before print went digital were able to survive the shutdowns. Kind have expanded the content to other lifestyle topics subscribe to fashion, beauty and lifestyle for the showed! To the sensibilities of the conversation was clear: data matters known as be... 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Magazines to digital copies, fashion magazine statistics show that women worldwide are still thriving are overlooked by advertisers covering...
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