Lagunitas would have been better off developing their own English brown ale and selling that, rather than sully the name of what was once a cracking beer by peddling its corpse. Newcastle used to define the English Brown Ale beer style. I have been drinking Newcastle Brown Ale for nearly 30 years! The Lagunitas version is almost, but not quite, entirely unlike Newcastle Brown Ale. I can only echo all of the other negative comments about the Newcastle brewed in the US by Lagunitas. Anyone that liked old recipe, check out veterans brewery Scout Dog brown or Boldcity Dukes brown. This decision was made in a board room by a bunch of out of touch rich snobs that probably dont even drink beer. 3.20 average based on 572 ratings. Major miss by your executive team. The best tasting beer, I loved so much Why did they change the recipe??? NEWCASTLE my decades-long go-to, nice down-the-middle ale when I wanted something simple and good. This latest version from California is nowt like it used to be, its a shame it is Shiite! Will never buy this beer again: unless the old one is brought back. Heineken inherited Newcastle Brown Ale in 2008 with the acquisition of the Scottish & Newcastle company, moving its brewing to the Netherlands. Sell for $1,050 or Ask for More. I can think of at least 3 other beers that taste like this taste more like a light Stout. No malt beverage involved. Im a fan of Boddingtons and New Castle. All they care about is profit. If you follow the recipe it shouldnt matter where its brewed. This is just terrible. Total dumbass move. Kyle Swartz. Drank one and left the rest out on display at the dumpsters near my apartment. Whats the point? Horrible idea to shift from the old recipe and keep the same name. You take an established brand and dump it in the trash. The term was first used by London brewers in the late 17th century to describe their products, such as mild ale, though the term has a rather different meaning today. Newcastle was one of the best beers all around! Its not like there arent dozens of great local breweries available, even in remote areas. Unfortunately, it is only a seasonal . I suggest to focus on finding and recommending those and not worry about you can not change. In the past, Newcastle was never sitting on the shelves. Unless of course I go to one of the great craft breweries we have in the Houston area. Why take over a classic and well-loved beer only to change it to make it more like the other stuff you brew? And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. If thats what I was looking for thats what Id by. Brew that swill under a different name and give us back our delicious beer. Only 1 left. I had planned for it to be my go-to beer until my death. 877-522-4577. What in the Hell happened to New Castle. The reimagined Newcastle Brown Ale is a smooth, crisp, slightly roasty and hoppier beer, that's not too bitter, not too sweet, and altogether uncommon. Well Done Lagunitas marketing, you have now alienated thousands of loyal customers. Like another commenter said, if the packaging is different, and the recipe is different, can you really call it the same beer? Why would you take the one old reliable good classic brown ales and turn it in to one of those trending over hoppy swill beers? Ill never buy it again! I suggest you rename your beer Newcastle IPA. Lagunitas isnt qualified to make Newcastle. I just bought a 6 pack last night and boy oh boyThis is some awful stuff. What you have done is absolutley ruin a wonderful recipe. Im going to Canada to get some to bring back. Too many choices out ther to worry about Heiniken mistake, screw them! my favorite and only the one and only beer for over 30 years. Feel like Ive lost a friend. I immediately complained to my wife about buying the wrong New Castle box. This beer is terrible. Why in the hell did you change Newcastle you piece of shit, donkey sucking wads of asshole meat!!! This new recipe is horrible. What the mother fuck you ruined my fucking 4th!! This is absolute garbage!!! Shove something at us that we do not like because they know better. Especially if they are still making it supposedly outside the US. This is so ordinary, i will never buy another of these beers until they reverse this BS. Bottom line is all that matters I see. Earlier in this thread on June 2 JD claimed that Heineken messed with Smithwicks also. Stupid IPA brewers thinking that they are smart. I spent 30 years enjoying Newcastle at my favorite pizza joints and pubs, and at home on holidays and special events. Fall is approaching and cooler weather is here. I miss drinking. I have changed to Modelo Negara or Michelob Amber Bock, or even Dos Equis Amber in a pinch. It like drinking Budweiser natural lights garbage total garbage bring back the original I will not buy another Newcastle ever again. Newcastle used to be one of my favorite five or six beers. I have been exclusively drinking New Castle for 20+ years and I will now have to change brands. From 1927 to 2005 it was brewed at The Tyne Brewery in Newcastle I cannot even drink beer now. Newcastle Brown Ale 121 Results ale brown bier Spiral Notebook By ercedeswood $13.16 $16.45 (20% off) Shearer 9 Raised Arm Celebration Sticker By FootballArcade From $2.52 Brown Ale Newcastle Sticker By otirno From $1.35 Classic Newcastle subbuteo team design Sticker By Subsnapper 73 From $1.68 Newcastle Brown Ale Sticker Sad, disappointed, pissed off. What a disaster. The Hoppy-ness tastes like cat urine. I too gave you a year to improve it, but this is the last bottle for me. The new variation will be produced at Lagunitas' breweries in Petaluma, Calif., and Chicago and will be available in 12-ounce bottles in six-, 12- and 24-packs. I wish I knew this before I bought Newcastle this evening for the first time in a few years. But the worst response to that is changing the recipe. In the mean time, just imagine how much $ Lagunitas is losing by brewing this fake newkie crap. This is a new beer all together! The new recipe sucks! Im not a fan of hoppy. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. they seem to cater to the stoner pothead crowd that doesnt mind the acrid bitterness of Chinook and centennial hops. In 2010 brewing was moved to John Smiths brewery Tadcaster North Yorkshire until the present day Bottom line, I wont buy it anymore, they have lost a long term, loyal customer. How about listen to your customers and bring back what we all loved. heineken you really turned brown gold into a huge smelly turd. What a fool. What a disappointment. With most of the color coming from the crystal, it should be dark, 80 L, or preferably 120 L, at 12 to 1.0 lb. I tried it, yummy but lacked the traditional copper the Nukie Brown has, or had. I am SOOOOO bummed. WRONG! Not happy!!! Even if Newcastle went back to its original recipe I will not. And if this is balanced then throwing shit against the wall is art. Terrible. It wouldnt be a terrible beer if you told people what they were getting, then people that like this style would buy it. Im so hip and cool! Not only am I never buying this again, Im never buying another Heineken product again EVER out of spite! How is the soul the same at all?? sales tax. Seems to me that a chef got someone elses recipe and had to put their own spin on it because thats what they do. Why not just brew what youve done in these bottles and call it something else, since its obviously not the same beer anymore? Read his recent piece 8 Craft Beer Trends in 2019. If enough people rise up, take the time and complain, maybe someone, somewhere will take notice realize they screwed the pooch on this one. Create a new beer and sell it under the name of a different beer? They probably wanted to kill off the brand to eliminate any competition with their main brand of skunk water. I do not like the new recipe and flavor. Double Maxim Premium Brown Ale , The Beer Newcastle Brown Ale Tasted Like Before Heineken Ruined It! Scottish & Newcastle Breweries had it right. Will be the last I purchase unless its changed back. And, the new packaging wasnt what I was looking for, either. Somebody started a change.org petition, but Im only the 8th signer. Having mistakenly believed this was a just redesigned packaging (it looks lame) I bought my usual box of 12 bottles. Nooooooo!!! Cant fix stupidity. In 1984, the company opened the most recent bottling plant in Europe, a 3.5 million facility. This was prior to the kilning process that we know today. The brand will continue to be marketed . People like me drink NBA because we hate micro-brews because of the awful aftertaste it leaves in your mouth. Im switching to Alaskan Amber.a Grand substitute! The Little Black Book Of Beer (Little Black Books) $5.09. How do you ruin a beer that is almost one hundred years old? I just thought I got a skunk batch. British Brown Ales were pretty popular and trended upward until the beginning of the 18th century. You have a good brand for a reason. Its terrible. info@beveragedist.com. It WAS my favorite and I really dont like this. IPA? Thanks for finding this article from 2015. PEOPLE. This new stuff is a horrible!!!! Fuck You Lagunitas! If I wanted to drink IPA swill I would have bought it. Thought I got a skunked batch. Nothing wrong with chicken but I wanted a Fucken Steak. Pretty shi&$y to change the recipe and play it off as an updated logo/packaging change. Drank NBA for years . Someone (or maybe A LOT of someones) needs to get fired. So much for the one and only. Found a twelver of the original stuff at the local store, currently drinking the last of the original. Very dissapointed with the new product. newcastle now tastes like everyone elses brown ale!!!!!!! This new beer tastes like crap. I suggest the change be made ASAP because I am sure all of the original Newcastle lovers are doing what I am by trying to find a new beer to replace Newcastle. No wonder it tastes like everything else out there now! Ive always thought Heineken beer, in its green bottle, was one of the skunkiest tasting beers around. I am not offended by your disagreement, and I hope you can reciprocate that because no offense is intended to anyone except the brewmaster at Lagunitas and the management who thought Americanized Newcastle was a good idea. I will partake no more, damn Ill miss it. For me the search has been difficult. Why? Ruined my favorite beer. This new bitter Lagunitas shit is horrible and I will not be a Newcastle patron any longer! is this an attempted at a New Coke debacle? They have ruined perfection. Seriously, at least call it something different rather than passing it off as what it used to be. Writing from Newcastle UK here guys let me tell you forget Newcastle Brown Ale, its a goner and has been ever since they stopped brewing it here. Very disappointed. Sorry guys I live and drink in Newcastle, England, where Newcastle Brown Ale originated but it hasnt been brewed here for over 20 years. How long will these douchebags live in fantasy and denial before they get a clue and bring back the real formula? Bought some, different look figured just the packaging. I did send fairly stern messages to Heineken (no response) and the new, fake Newcastle Brown Ale which I assume just goes to Lagunitas. I have been drinking Newcastle for more than 25 years and I have considered it the best beer anywhere. Go back to the old one. I hate all those fucks. RAWPRINTShop. Fuck your descendants. Loved the old recipe, but this was a disappointment. This new recipe sucks. How do I get the Real New Castles??? Original recipe will always be my favorite, this new recipe is akin to yuengling now. Worst beer I have had the displeasure of ever tasting in my life. Why would you change the recipe people have come to love. This is a slap in the face. Screw you Heineken. The response,sorry you feel that way blah blah blah. I have been an exclusive Newcastle Brown Ale drinker for decades. Im super sad. Friend bought me a 12-pack recently (unexpected gift for a weeks cat-sitting). Why change perfection. I agree with you about fraudulent marketing. If you loved old Newcastle, you will hate and despise new Newcastle! This is complete bullshit Ive been drinking New Castle Brown Ale for over 20 years now, and this new formula does taste terrible it tastes like regular shitty beer. All those potential sales gone cause you changed the formula. If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on our website. WHY?! Maybe next time people who consume your product should be asked to sample the new before changing the old. One question, WHY? So disgusted I switch to vodka. This delicious beer is brewed in the city of Newcastle upon Tyne in the United Kingdom. I will have to find another brown ale that someone didnt feel the need to fix. And youve ruined an English classic in the process. I will never buy this new shit again. Its stupid, honestlybut there seems to be no sign of resignation by Heineken, who mandated the change, or Lagunitas, who actually committed the crime. Let the hate and honesty continue until the LEGEND returns!!!! The Caledonian Brewery uses only traditional British brewing methods, including using only whole-flower hops and heating the original 1869 copper kettles with open flames. https://isitbigbeer.com/brand/heineken. These two beers have been very satisfying. Why change something that was perfect already?? Laguntas and Heineken you should be ashamed of yourselves. The subtle sweetness was replaced with hipster IPA sucking-on-a-pinecone bitterness. Did you not learn from Coke? Fortunately I have found an alternate use for the remaining beers left in this unfinished 12 pack. Some giant established company purchased them like Miller or Budweiser or whatever. and thats being nice. This stuff is nothing Like the original. Crisp chocolate malt 1 oz. cost isnt the issue when it comes to certain flavors that we like. LaGunitas, seriously, put a gun in your Chicagoland mouth and pull the fucking trigger for shitting on the working mans beer. Who knows!Maybe the original brewers from the NBA company might begin marketing another beer with a different name using the original recipe (unless . What have they done to my beer!!!! Wheres my water bottle?. Ruined a great beer. Brown ale is a style of beer made with a dark or brown malt. I was really looking forward to returning to Newcastle. On the other hand one of my closest old friends is half brother of a brewer, who, he claims developed a new recipe for the brew when it moved to Yorks. I like all beer styles. They have ruined it. Now, goddamnit. Enter a delivery address. There will be no more Newcastle Brown Ale allowed in my house. The new bottles are not easily used by a bottle opener, the lip is too round. you have no right in changing this. I do hope that someone from Heineken reads these comments and realizes that Newcastle fans do not want a re-imagined beer that drifts into IPA land, but the beer we have loved for years. I am really angry that youve done this to my favorite beer. Unless they sell the rights to the Newcastle name to another company and the new buyer gets permission to use the recipe or import the original, we will never see our beloved NBA again. If Jeremy Marshal is so enamored with his new creation call it Jeremys Ale, but dont call it Newcastle Brown.. This isnt a new Kool-Aid recipe. I agree. It was my go to beer with meals and didnt weigh you down on Summer days. Take all remaining bottles and kegs back to where they were purchased and claim fraud. I am very disappointed. We have complained to both Heineken and Lagunitas. Bad move Newcastle, you will be extinct in 12 months! If you have a favorite beer, I hope some wanker comes along and changes it forever. I bought a second one a couple weeks later and it was NASTY. This going to be a new favorite and possibly my new go to brew. Fake beer. But WTF? FU Jeremy Marshal. I will make it a point to never buy any of your products. How can they dare to put the same label on this swill. If someone does find something similar to the Real/Original Newcastle Brown Ale? The new recipe stinks. Youve probably sales have probably dropped by 75% and lost your customers most loyal to Newcastle. From one of the best brews ever to pure crap. The Dos Equis XX Amber or Modelo Negara is about right for me, but nothing can really compare to the original NBA. yes, cans! I have tried quite a few beers but just cannot find anything that I like as much as the old stuff. But Ive stuck with it and Ive learned to like it. Bummer, not available in NM Newcastle Brown Ale Clone. I will not spend another dime on this foul tasting crap. Bought a six pack, not knowing of the recipe change. Who cares, your still making money and if selling elsewhere, then why not keep importing it to the US? Reach him atkswartz@epgmediallc.comor on Twitter@kswartzzor Instagram@cheers_magazine. That didnt fare too well, did it? It taste nothing like the original beer which is very disappointing to me. Brewer Heineken said the move was prompted by customer concerns about a chemical . Totally fooled me. It now tastes like all the other shit beers on the market! Chill to 64F (18C) and pitch yeast. There was a reason this Ale had been around for so many years, it tasted GOOD. I took one tastethe rest went down the kitchen sink. Can you say New Coke. Bottles of Newcastle Brown Ale were as abundant as the portraits of white menformer members of the gentlemen's clubon the pub's walls. Now what do I do!! Go back to brewing piss water IPAs so overhopped to cover up shit brewing skill, and leave Newcastle to people who can actually brew a real ale that doesnt taste like every other American piss-beer. They have ruined a great drink I poured it down the drain as I did with the first one I tried. This is one of the dumbest decisions I can imagine. This is terrible tastes like longboard. What kind of idiot factory are you guys running over there? This is really a terrible beer. your a baby, a young brat that knows nothing. | Beverage Dynamics []. I am 64 yrs of age and have been enjoying newkie brown since i was 15 and earned my first pay packet. Hopefully, Heineken will see that sales have completely dropped off and change it back as soon as possible. I am flabbergasted by your decision to relaunch the Newcastle Brown Ale product. I fell in LOVE with NewCastle Brown Ale several years ago. I finally got around to googling this topic, and actually entered WTF Newcastle in the search engine. Im a southern California woman that has been drinking the original Newcastle beer for over 20 years. Production in the Netherlands was only for export to USA I then continued on through all the comments above. Its like wanting a steak, you ask for a steak, and they give you chicken. Thanks Michael and I am afraid you are 100% correct. 12 Pack 12oz. Then give us back the real deal. Why is a significant group of ale drinkers fond of Newcastle Brown? I hope your happy. Your Father-in-law was a wise man . I was confused when I bought New Castle in a different looking box but the guy at the liquor store said it was just a new look. Fuck you lagunitas, Im wondering if the US version uses the original recipe. Newcastle was never the best beer on the market. Not everyone is a fan of bitter, hoppy beer. Newcastle Brown Ale Bar Wetstop Runner 900mm x 240mm (pp) 19.99. Please bring back the original recipe as there is no other beer like it in the world! Considering all the things that government does that it has no business doing, the one thing it should do is protect the public from fraud. We have been drinking Newcastle for over 25 years and are loyal consumers and Newcastle fans. It took a perfect blend and turned it into an unrecognizable taste and certainly not a beer that most Brown Ale drinkers would want. Been drinking Smithswicks red ale since there is no more one and only but will try this. I used to buy 100 cases a year at my small bar. After first sip, completely disappointed. It used to be m favorite beer. The beer I have loved for DECADES is gone! On his visits to the USA, he found Shiner Bock to be the closest thing made to the Blue Star Broon Ale, Yes! Basically when I go to the store to buy beer, its either Shiner Bock or New Castle Brown Ale. Yield: 5 Gallons . Well here ya go! Today you have turned it into just another mediocre, too hoppy, ho hum local craft attempt to copy the real Newcastle. FYI, heres the full shit-list of Heiny-kin brands that I will never buy again. After drinking Newcastle Brown ale for 25 years I now refuse this modern muck Cans and bottles. I tried a couple of Big Skys Moose Drool and its not bad. Make the original formula please. Overall, a terrible decision. Are you by chance related to the people who destroyed the flavor of the original fire-brewed Strohs back a couple decades ago? This is basically buying the name and slapping it on some crap beer from Chicago. I do not like it and will not be drinking it. Free standard shipping with $35 orders. My buddy asked for Budweiser as soon as I gave him one of these New Castle beers while roofing shingles. Its like putting a cat in a dog costume and trying to take it for a walk!!! Bass Pale Ale has been destroyed by AB-Inbev too. Quite messing with good recipes. They are all pretentious pricks. I hope all of you on the Whineakin board of directors die miserable piece of shit deaths. Apparently, the American version has been taken over by Lagunitas brewery and completely changed the recipe. Or at least honor the orginal and change the name. Fuck all of YOU. More recently my usual New Castle retailer stopped stocking it and I was fortunate to find a source elsewhere. Shame on you despicable people producing such dross. Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! Awful. They have lost my business and it truly breaks my heart. Lagunitas are Retarded. I wii pour the rest to the chickens. Cant believe they would do this Theyre losing a life-long customer in me. I migrated to Kilt Lifter a while back but went back to Newcastle (when it was really Newcastle). Bad idea smfs!! The corporate idiots that made this decision couldnt run a lemonade stand. The distinctive brown ale was first produced at the Tyne Brewery in Newcastle in 1927 Its Blue Star logo was put on the bottle a year later and appeared on the shirts of Newcastle United. WHY???!!! Hard to find traditional real English ales in the US these days. I have all the same gripes as everyone and I spoke to them for 10 minutes and let them know. Wish I could get my hands on the old Newcastle. To all of the Heineken officers/managers who signed off on this abortion and to Lagunitas Master Brewer Jeremy Marshal, you should pull your heads out of the dark, smelly, places where you mistakenly inserted them and correct this disaster before its too late. 12 pack - from $17.98 6 pack - from $10.49. It has been said that the malt is dried over open flames. Disappointed in your version of New Castle, This is definitely not good enough to deserve the famous name and heritage. It was very malty, quite sweet and nutty, with an assertive bitter finish. The original was unique and distinct! $5.50. I fell in love with NBA about 30 years ago and am mortified at the new taste. Somebody owes me $15 bucks for this new scam. No frills, slightly sweet, and beautiful on a hot summer day. Can you please pass on my friendly complaint to Lagunitas, who I think is brewing Newcastle under license in CA , regarding their brewing of Newcastle beer. The label should say New and not improved to be factual I assume that this swill will be pulled once sales decline, but you have lost the trust of fans of the original and best of luck on getting them back. Dont beg them to reinstate the original recipe. Not that enjoyable to drink I guess Ill move on to something else. At Safeway it was always located in the Local section just because it was called Aloha Brewing Co. This beer sucks. Thanks Heineken for completely ruining my favorite beer! I know it is brewed in the Netherlands but they did retain the classic flavor. From my first swig, it tasted wrong and not how I remembered, and my friend soon concurred that theyd changed it. Ill never buy Newcastle or Lagunitas again unless they fix what they broke. Very sad. For everyone still commenting that they hate the new New Castle, please go here to sign a petition to return to the original recipe: https://www.change.org/p/heineken-usa-bring-classic-newcastle-brown-ale-back. Brewed with a unique blend of pale and roasted malts with American hops, Newcastle Brown Ale is smooth, crisp, and slightly roasty. Over there in the USA youve got masses of great local breweries all producing far better brews than this multi national factory brewed crap use your local brewery I know the States and I know that the beer you produce is excellent stuff. Well they managed to ruin my favorite beer, thanks for nothing! This is some weird IPA. Altogether an uncommonly balanced Brown. Luckily I still have Mississippi Mud and Arrogant Bastard who unlike you knows how to brew a legit beer!!!! Bring back the old recipenow. We drank from bottles or cans, at room temp. Well now I have to find another beer. Quick buy. Nothing redeemable about it!!! I have been drinking Newcastle Ale for more than 19 years and am DISGUSTED by the change. Fire whoever thought of this and respect your clients. The new recipe is a disaster. Hes not an outright liar, he just believes his own bs. I actually spit it out! My new go to brew is Smithwicks (pronounced Smiddicks) Red Ale. The ABV remains the same (4.7%), as does the color. Oh where or where has my newkie brown gone! Heck, on a recent day trip had a great ale from a micro in LaBelle, FL. I dont know that Ill ever buy Newcastle again . Very disappointed. Used by a bottle opener, the lip is too round recently my usual box of 12.... 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